LandWey Investment LTD
|Digital Marketing Officer
Lagos, Lagos, Nigeria
Summary
Leads the development and execution of comprehensive digital marketing strategies and campaigns to enhance the LandWey brand's online and offline presence, driving engagement and business growth.
Highlights
Orchestrated multichannel marketing campaigns across Facebook, Instagram, Twitter, LinkedIn, Google, and YouTube, significantly expanding brand reach and engagement.
Collaborated cross-functionally to develop compelling content, including captions, visuals, and audio-visuals for print, billboard, and digital media platforms, ensuring brand consistency.
Managed end-to-end email marketing campaigns using Mailchimp, from drafting and creation to distribution, targeting existing and prospective clients.
Cultivated strategic relationships with online and offline media partners to optimize brand promotion and market positioning.
Developed and managed comprehensive budgets for brand promotion, positioning, and lead generation initiatives, optimizing resource allocation for maximum impact.
Spearheaded paid media channel management and developed go-to-market strategies that successfully onboarded over 1000 businesses.